Construction Playbook
Best Practice: Put a bow or an approved Century “Welcome Home” sign on the front door. This automatically disarms and changes the mindset of Buyers from “I am going to inspect my home” to “Wow, they have gift wrapped my home like a present.”
Some builders show the outside of the home first. At Century, we recommend taking the Buyer through the front door first. Make a big deal of the entrance through the front door. Have them physically ring their door bell and open their own door. Once you have let them go through the front door, immediately take control and lead them to the kitchen. This is where you, in most cases, will go through the PCO informational material. After reviewing the PCO informational material, showcase the features of the kitchen and great room, then head to other rooms. Demonstrate how to lock/ unlock the windows, how to remove and install a window screen, if applicable. Best practice is to avoid opening each window, as it takes too much time and sends a message you are there to inspect the home. This will not be the case since we have already done a thorough QA where everything has already been tested and is in working condition. This is the time to continue the celebration and explain the features of their new home.
62 | The Century Experience | CONSTRUCTION PLAYBOOK
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